When I got into Christian Poincheval’s car last week, I half-expected it to smell like exotic fart. Poincheval, after all, is the 65-year-old Frenchman who made international headlines last year for developing a pill that claims to make flatulence smell pleasant. Chocolate-pleasant, but also rose- and violet-pleasant. For Valentine’s Day this year, he came out with a new ginger-scented variety (tagline: "May your sweetheart feel your love!"). He even has a powder for dogs.
I saw a tweet about Poincheval’s new ginger pill a few weeks ago, and immediately fell down an internet rabbit hole. What I found at the end could’ve actually been a Lewis Carroll character. A portly, red-faced Frenchman with a huge white beard and a black bowler hat, who seemed like some sort of hippie Da Vinci; a compulsive inventor-artist-musician living in the rural hills of northwest France. Who makes fart pills.