FWLIW Drop is the T.K.Maxx / Oddbins of the mantoy world - it’s where manufacturers and wholesalers flytip end-of line stock when new ranges appear.
The biggest names don’t have to do that, as they either have the luxury of artificially restricting supply (genius marketing: oft-mistaken for great products… ), or they do what DeBeers do with diamonds when severe oversupply overtakes them: destroy them.