Jonathan broadcasts his opinions which are sometimes on point (‘all hifi reviewers are basically unemployable’ ) and often just him stroking his own ego in front of you - ‘I can do this, I can do that…’
Overall big on problems as he rehearses a list of things wrong with high end audio, but very short on ideas and solutions (‘its complicated’ ).
He’s highlighting the issues facing the high end industry. The issue(s) are complicated as people with real money have many many more ‘distractions’ to spend their money on these days. He mentions Audiophilia is waning in Japan (Not so sure about that) and likens the word Pedophile with Audiophile - whilst a ‘hooky’ quip (like a lot of sound bites) ‘phile’ simply means ‘lover of’ or ‘enthusiast’ as far as I understood it? He goes on to suggest he doesn’t want to deal with Audiophiles and seemingly doesn’t see himself as one… Much of what he is saying in between posturing here is a pretty fair assessment of the industry / mags / shows etc Certainly the money these days is in plug & play to the rich.
He knocks listening bars, hifi shops and of course mags. He’s correct on several fronts but doesn’t tie it together into any coherent solution (Audio becoming cool, desirable, important again etc by offering experiences to the uninitiated, endorsements etc etc) He does suggest even people interested in audio are bombarded by poor information and misguidance via forums etc etc - meanwhile only he has the real insight and equipment people really should be aching for.
He’s correct when he talks about vintage gear delivering better bang for your buck compared to mid tier modern day audio. It’s quite a perspective and one which does hold some truths they are simply twisted to his business in this case.
I remember reading a KK article many years ago bemoaning the industries’ inability to sell high end audio as a luxury item. Not much has changed since he wrote that article.
I agree with some of his points.
But its hard to take some of his points seriously when you sell a turntable for well over £300,000
The people who buy most of the silly hi end stuff are probably the same people who have the most expensive cars,watches,etc.
Chances are they dont buy the stuff themselves,and just send a buyer out to pick bits for them.
Age also plays a big part in all this,people who were really into music in the 60s/70s/80s are now in their 60s/70s/80s
We didnt have the distractions the youngsters now have,3 tv channels that finished by midnight,unless you fancied watching open university on speaking spanish as you skinned up.
Its a shame many youngsters might go through life never hearing a decent system,just happy with earbuds and a alexa.