Compared with Plymouth Vue, where all regular seats are a fiver, and about 7 quid for VIP, yes it’s expensive. On the other hand when I went to see Avengers Endgame in Exeter Vue, it came to about £17 for a VIP seat (remember that’s just regular showing, not IMAX), and that’s more like average pricing in the UK. Certainly a regular showing at the Vue (not the Plymouth one, which is unique in its fiver deal), non-VIP seat, will still come in around £12-14. Nuts, I know. So yeah those prices aren’t what you’d call cheap, but they’re not bad compared to what you can pay, for lower quality.