This is surely the best sport on free-to-air TV right now.
First, the sport itself: it’s both brutal and skilful, with monster hits that make you wince and runs, throws and catches that are amazingly athletic. Once you understand the basics of the rules it’s straightforward, but it has a cricket-like depth of subtlety and something unusual happening in quite a few games that adds pleasingly to the outcome. Sure it can seem rather stop-start, but hey, watch the highlights.
Second the league: it’s set up with systems that make sure that just a few teams can’t dominate: wage caps, a draft system that means the poor teams get the best new players and no relegation so a poor team can focus on rebuilding for next year. Every team makes it through to the play-offs at least once a decade or more, pretty much.
Third the coverage: the BBC2 programme is twice a week, total 90 minutes, with really good analysis from a small team that are both knowledgeable and entertaining. British guy asks simple questions that allow the Yanks to demonstrate (and share) their insight, and the chemistry between the team is great. Then on Sky Sports Mix there is a long show all Sunday evening covering highlights live of loads of games, and now during play-offs there are 1-2 live matches per week. The Superbowl will be live on BBC2 in HD.
As things stand in the season the 32 teams have been reduced to 8, and maybe 6 have a reasonable chance of winning. Each match is competitive. Are there many more sports that you can say that about?