My son has just discovered the existence of fake Lego. There is a company (Chinese, duh) called Lepin, which produces sets that are functionally identical to the original.
The thing is, it’s the discontinued ones that he’s interested in - things you can’t buy from Lego any more. You can pick them up for an absolute fortune, or get the Lepin at a tenth that.
I think that the production thing is important. Lego is expensive, sure, but I’m willing to pay their prices. The issue comes when they no longer make the set - the price goes up massively.
I reckon that Lego are almost contributing to the problem by ceasing production tbh.
My son was given a “laser pegs” set for his birthday from a nursery friend. I guessed Lego was off patent since it was exactly the same. Packaging looks naff and it sells itself on it lighting up transparent bricks with flashing leds. I looked it up and it’s some American twat that’s done quite well out of it, probably because enough people will buy “cheap lego” as a present for a kid they don’t know well.
I loved it as a kid but also like Lego’s culture and corporate purpose and kinda feel like they’re deserving of a bit of loyalty.
If it’s discontinued bits then I think it’s a bit different?
Sounds like the sort of epic hand-wringing they get up to in The Guardian. I’d kick off a regular column with this if you can. Then find the ultimate redemption by growing your own organic Lego.
I made something for one of the Lego gang. He is married into the Danish Royal Family and has a few bob, I wouldn’t worry about it. The lad will be into something else soon…